Group coaching brings together individuals who share a common goal: to be inspired to maximise their personal and professional potential. It provides a supportive, facilitated space to learn, reflect, and grow together. It’s a dynamic, shared process - not a passive course or traditional training.

In a group cohort, coachees gain powerful benefits from the peer dynamic:

• Shared Wisdom: Gain diverse perspectives and insights from a supportive and encouraging community.

• Community: The small cohort structure creates a safe space where vulnerability and authentic connection flourish - ensuring you never feel isolated on your journey.

• Cost-Effective: Experience the transformative power of coaching at a significantly more accessible price point than one-on-one sessions.

This journey is grounded in the International Coaching Federation (ICF) -accredited Integral Coaching® approach, used by the Centre for Coaching, situated at the University of Cape Town’s Graduate School of Business (GSB).

Integral coaching is a rigorous discipline that goes beyond managing surface-level symptoms to address root causes. It enables deep personal insight that leads to lasting development. We help you:

• Become more aware of your current patterns

• See new possibilities for yourself and your career

• Build sustainable competencies to achieve outcomes that truly matter to you.

The programme structure is designed to guide you through a cycle of transformation, culminating in actionable results:

1. Awareness: The journey begins by laying a foundation of trust. Through self-observation activities, you’ll become deeply aware of your patterns and obstacles

2. Practice: You’ll design and commit to new practices tailored to a new way of being. This hands-on phase builds insight, understanding, and practical action

3. Integration: The final sessions focus on reflection and integration. You’ll recognise your growth, anchor your new skills, and move forward with clarity, purpose, and sustainable confidence.

Meaningful change happens when insights are applied in real life - not just in the coaching room. To build sustainable competence, coachees are encouraged to dedicate 1 - 2 hours per week to intentional growth activities between sessions.

• Weekly Growth Practice: Set aside focused time each week for self-directed development, including self-observation, personalised practices, and reflection to embed new ways of being

• Personalised Growth Tracking: Complete a Seed Survey at the start and a Wrap-Up Survey at the end to measure your progress, reinforce accountability, and celebrate tangible shifts

• Reimagine: The Purpose Cohort Workbook: Receive a practical workbook with templates and core integral coaching models to help you understand patterns and apply new behaviours with clarity and rigour

• Sustained Accountability: Access support between sessions via email and WhatsApp to stay on track, navigate challenges, and maximise your growth.

This approach draws on cutting-edge neuroscience and behavioural science to create lasting change - not temporary fixes. Coaching leverages how the brain learns and forms new habits:

1. Pattern Recognition & System 1 Thinking: System 1 and System 2 Thinking - Daniel Kahneman;

2. Neuroplasticity & Skill Acquisition: Well-being is a skill -Richard Davidson, Deliberate practice - K. Anders Ericsson;

3. Integration: Habit Formation & Behavioral Change: CAR Model - Charles Duhigg, Fogg Behavior Model -B.J. Fogg (Behaviour Frameworks to Support Habit Formation)